Help your business be more visible in local search results on Google
What is Local SEO?
Local SEO is a great way to promote your online content to local users. The aim is to get your pages and services ranking higher in search results for location-specific keywords, such as Stratford, Warwick or Redditch.
How is this done? Well, much like regular SEO, search engines collate information from “signals” such as content, social profile pages and links to provide local and relevant results to the user.
There are distinct differences between the two though. With regular SEO you’d be looking to appeal to a broader, national/international audience, regardless of their location, but with local SEO the aim is to attract users in your area right now.
mtechnical provide businesses with Local SEO Services in Stratford upon Avon and the surrounding area. We have a dynamic team of professionals dedicated to providing effective Local SEO services tailored to your business sector and location.
Why Is It Important?
Getting Local SEO right is hugely important if you want to grow your business. 48% of all searches on Google are for local businesses, meaning if you’re not ranking, you’re missing out.
Google My Business
Google My Business is a free tool that allows local businesses to be included in Google Maps, display photos of their storefronts and products; and easily connect with a wide range of potential buyers within a specific geographical location.
Encourage customer reviews
Customer reviews are a big deal when it comes to your local SEO strategy for two reasons:
They prove to search engines that your business actually exists.
They help potential customers trust your company enough to do business with it.
Do I need Local SEO?
If your business has a local customer or client base, Local SEO can benefit you.
Some businesses may not realise that they could be drawing in more people from outside their local area using Local SEO. This is particularly relevant for anyone in the catering or hospitality business, where non-local visitors may search from elsewhere before coming to your venue.
Benefit from Local SEO
It isn’t just restaurants, dry cleaners, hairdressers, and cafes that benefit from local SEO. Local SEO should be a consideration for any business with local search terms. Businesses like accountancy firms, law firms, IT support providers and estate agents all too often have local search terms relevant to their businesses.